Good Old Fashioned Lick’em and Stick’em
I imagine the first thing a person would say if I told them I had just sent pitches to 10 travel editors in envelopes that went into the U.S. mail with stamps is: “this guy is a dinosaur.” I can hear a burst of laughter as they yell out, “sounds like they should be called Dinosaur PR.
Ah, but could there be wisdom in this approach? Yes, indeed.
For the Mendocino Coast Chamber of Commerce, we created a “press kit” with whale festival coffee from a local vendor and photos, stories and background burned on a CD. The result was that most of our targets gave us coverage of the annual whale festival.
Our reasoning is simple: editors don’t want to take phone calls. Their emails are bursting and overflowing with pitches. Headlines coming in from wire services are non stop.
What could be better than to have an actual box with goodies or envelope with information land on your desk?
My pitch is for the Grey Whale Inn in Fort Bragg in an effort to boost occupancy.
Reserve your final judgment. I’ll let you know how it comes out.
July 10th, 2007 at 9:57 am
I’ve found that a hand written envelope is always opened…and isn’t that the point! When I get my mail I always open the hand written envelope and I imagine many people are the same way. It’s a personal touch and it goes a long way to getting you noticed.