CEO Experts - Part 1: Working With the National Press
A few years ago, Lewis & Summers organized a three-city media tour for Stanley Myers, president of SEMI, the global trade association for manufacturers of materials and equipment needed to manufacture computer chips.
Most media focus at the time was on SIA, the trade association for the chip designers, like Intel. When a reporter wanted a quote, more often than not, they called SIA president George Scalise, rather than Myers.
To add SEMI to the mix, we set up industry briefings for Myers in Boston, New York and Washington, D.C., including the technology team at USA Today.
Interviews at the Boston Globe, New York Times or USA Today don’t come easily. You need an important CEO, a CEO with something informative to say, and if at all possible, some good ideas for future industry stories.
Remember, the only way someone like Hiawatha Bray at the Globe, Steve Lohr at the New York Times or Geri Tucker at USA Today will meet with you is if they think they can gain insights for themselves and their readers or get leads on good stories.