CEO Experts - Part 4: Study the Target Blog or Print Publication
It seems rather obvious to suggest that a company media specialist study a publication to learn how to pitch the CEO. But you’d be surprised how few people consider it. They just want to pitch the story they want to pitch without regard to whether it fits in the publication or not.
For publications like Fortune or Forbes, there’s a formula. They want CEOs who have fallen hard, then recovered with a great new business or idea; a CEO who has created another billion dollar winner; a CEO who has gone from rags to riches despite great odds; the CEO genius turning the industry upside down. Just read the publications and you’ll see what I mean.
To be successful, analyze the publications, the columnists and writer interests. Then evaluate your own story offerings to see if you have a fit. Even then, with all the competition, you’re pitch may not score. But a good pitch may create credibility with the media person and open the door for future stories or interviews with your CEO.