SEMICON West 2004 Media Relations Promotion Package

Lewis & Summers Public Relations will use its expert, senior-level team and eight years of SEMICON West-specific media relations experience to
promote client's products at SEMICON West 2004


    Project elements include:

  • Research, plan and manage media campaign

    • — Work with client to develop SEMICON West story ideas for press release
    — Write show press release
    — Craft email media pitch
    — Identify company spokespersons
    — Develop key messages for the media
    — Create target media list
    — Create target industry analyst list (for publicly traded companies)
    — Integrate media campaign with other client activities including direct mail,
               scheduled technology demonstrations, hospitality suite programs, etc.
    — Create media campaign timeline; provide regular updates to client.

  • Press kit development

    — Assemble and distribute 25 digital press kits that include photos, press releases, company fact sheet, product sheets.

  • Reporter and analyst pitching

    — Contact targeted industry reporters and analysts by email and phone
    — Schedule interviews between reporters/analysts and client experts
    — Electronic newswire distribution of press release to trade and business press

  • Onsite reporter and analyst coordination

    — Provide on site media coordination (8 hours)

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